WIKI-Brisbane Airport

Here is another week for blogging exercise, the main topic for this week focus on “Wiki”. I assume that everyone knows about Wikipedia, but do you know what’s this come from? Yeah, it comes from Wiki. Wiki is the simplest online database that allows any users to add, modify, and delete its content, it’s a piece of server software can be done on any Web browser. It also supports hyperlinks and has simple text syntax for creating new pages and crosslinks between pages.

Let’s make it more clearly by a video, it introduces easily by camping example. Enjoy it, because the speaker is quite hilarious.

Therefore, according to the video, “edit”, “link” and “save” are just so simple to let everyone to use it. And there are some wiki websites, such as Wikipedia, Wikispaces, and Wetpaint…etc. I think the most popular one is “Wikipedia”, so I’m going to talk about Brisbane Airport as my organization from Wikipedia.

On Wikipedia, Brisbane airport has been presented briefly by many users, and it classified into many sections; for instance, history, terminals, airlines and destinations, transport, development projects, operations, traffic and statistics, accidents incidents, notes, see also, and references. Each of them has been modified by different users from variety resources, and Brisbane airport can obtain the information from those users to improve the environment or equipment. However, if the information is unsuitable or unreliable resources such as flying detail, other user can edit the pages in order to provide the most appropriate and correct information to everyone. The best thing about Wikipedia is convenience, for example, a person is doing history of Brisbane airport, he/she does not need to go to every websites; due to Wikipedia is a platform that everyone combines the work together in the same place, and also resources have linked with reference. It’s all share together to global, and supports by number of languages. How good is that, isn’t it?

In addition, before we contribute information on websites, there are several strategies for wiki:

  1. Determine goals
  2. Develop a technology plan
  3. Make expectations and rationale clear
  4. Create a framework for the wiki
  5. Static webpage
  6. Introduce wiki in class
  7. Connect learners
  8. Model wiki use in class
  9. Motivate learners to adopt wiki practices
  10. Knowledge base
  11. Adapt tools and processes
  12. Collaborate actively
  13. Foster feedback
  14. Evaluate the wiki’s usefulness
  15. Community of practice

Transfer to diagram:

So, can you think more about strategies for wiki communities?:)


Wikipedia. “Wiki”. Retrieved October 3, 2012.
Wiki.Org. “What is Wiki ?”. Retrieved October 3, 2012.
Educause Learning Initiative. “7 things you should know about Wikis”. Retrieved Octover 3, 2012.
Wikipedia. “Brisbane Airport”. Retrieved October 3, 2012.
Sun,J. “Using and Experiencing Wikis”. Retrieved October 3, 2012.


Have you heard about “Micro-Blogging” in your life? It’s actually a blogging activity, but it allows users to do more activities like exchange several contents such as short sentences status, individual images, and video links etc. Micro-blogging platform Twitter indicates that people are increasing rapidly to use Twitter at anytime and anywhere, and conversational digital interactivity; therefore, micro-blogging for collaboration and communication have a very positive effect on how employees interact with another and develop their professional capabilities and relationships. A survey shows that a business implements micro-blogging can promote real-time networking and enhance idea change and productivity; it also can enhance the workplace environment by allowing employees to update between each other with providing mutual support or guidance.

Enterprise micro-blogging can lead to faster of problem solving when employees iterate much more quickly, information can be more easily and naturally exchanged; moreover, it helps significantly to cut down email clutter, since short updates can be blogged rather than emailed. As a result, micro-blogging can provide a variety of business benefits within an enterprise; it’s indispensible for business purposes, several examples have been provided for enterprise micro-blogging use cases:

  • Sharing status updates among work groups
  • Informing employees of urgent developments
  • Gathering input on a business problem
  • Getting quick answers to a customer question
  • Obtaining real-time feedback on product, service, and feature ideas
  • Providing live coverage of company meetings, executive presentation, and other events
  • Notifying co-workers of completed tasks
  • Training colleagues on the fly
  • Mentoring new employees
  • Creating weekly status reports
  • Managing projects (reporting status, highlighting achieved milestones, updating deadlines, etc.)
  • Locating internal experts

Then I will provide a micro-blogging case study, which is about Enterprise-NewsGator social site.

NewsGator provides social and collaborative computing software that utilizes enterprise 2.0 and government 2.0 technologies, its flagship product line, social sites, integrates with SharePoint. Furthermore, NewsGator social site adds micro-blogging to its already impressive networking features that integrate directly with Microsoft SharePoint 2010, it designs specifically for enterprise use and adopt the security protocols and user access rights of existing SharePoint implementation.

The features of micro-blogging in NewsGator social site:

  • Provide “Twitter-like” micro-blogging capabilities within SharePoint.
  • Use micro-blogging features to comment on other SharePoint activity such as document uploads, blog posts, or wiki contributions.
  • View a list of colleagues that are ‘following’ your micro-blogging activity.
  • Integrate with social network updates from Twitter, LinkedIn, Facebook, etc.
  • Upload photos and videos to your status update via mobile, desktop, or portal
  • Search across all micro-blogging activity including status, comments and events using keywords or hashtags.
  • View a global conversations page that provides an overall timeline for the status activity across the organization.
  • Employ hashtags to easily classify and discover status updates with a topic area.

Finally, micro-blogging implements many benefits for enterprise use, such as lower costs by avoiding investment in maintenance, increase employees use micro-blogging to integrating, reduce email volume, and increase the speed of problem-solving.

So, what else you can think about micro-blogging that benefits in enterprise? 🙂


newsgator.(2010). “The Benefits of Microblogging in the Enterprise”. Retrieved September 19, 2012.
Wikipedia.(2012). “Microblogging”. Retrieved September 19, 2012.
Gray,M.(2009). “5 Microblogging Sites That Aren’t Twitter”. Retrieved September 19, 2012.
Grounds,G.(2012). “Top 10 Microblogging Sites ”. Retrieved September 19, 2012.
Wikipedia.(2012). “NewsGator Technologies”. Retrieved September 19, 2012.

ROI with LAN and Broadband Planner in Motorola

This is week 7 now, and the topic for this week is “ROI”. So, what is ROI stands for? It stands for Return On Investment. Obviously, it analysis how a company used a financial metrics for evaluating the financial consequences of business investments, decision, or actions; moreover, it indicates the value that return from investment must cover all the enterprise’s targets. As a result, how can those successful enterprises calculate ROI value?

As we can see from the formula, ROI can simply be calculated. And the main element is “investment cost”; if the investment is much lower than gains, it makes profits and return good value; on the contrary, if the investment costs is higher than income, it decreases the ROI value and might damage to the company. Therefore, ROI is essential around the enterprise 2.0; it assists the company and identifies the good returns.

Here is a case study about the financial benefits of using LAN Planner and Broadband Planner in Motorola.

Both LAN Planner and Broadband Planner help system integrators and resellers propose, design and deliver indoor and outdoor wireless network solutions that afford maximum performance at minimum costs.

Business analysis of the benefits reveals the following highlights, based on a three-year study period:

  • By using LAN Planner for designing indoor wireless networks, a system integrator or reseller will gain a cumulative, projected three-year net benefit of $73,300, driven by reduced labour and troubleshooting costs, avoiding the purchase of unnecessary hardware and software, and increased revenue. The system integrator or reseller will see a three-year ROI of 482%, with a payback period of seven months.
  • By using Broadband Planner to design integrated outdoor wireless mesh and point-to-multipoint networks, a system integrator or reseller will gain a cumulative, projected three-year net benefit of $101,400, driven by bid preparation savings, reduced labour and troubleshooting costs, avoiding the purchase of unnecessary hardware, and increased revenue. The system integrator or reseller will see a three-year ROI of 412%, with a payback period of five months.

Transfer to diagram:

Even though LAP Planner designs for indoor wireless networks, Broadband designs for outdoor wireless mesh and point-to-multipoint networks; but why they have different value of ROI? And, because of the ROI value is higher than Broadband Planner. Would you suggest this company to adopt LAN Planner as outdoor networks? Leave that to you. 🙂


Motorola, Inc.(2010). “The Financial Benefits of Using LANPlanner and BroadbandPlanner”. Retrieved September 12, 2012.
Blanchard,O.(2012). “101 success stories: yes. 101 examples of ROI: no. Here’s why”. Retrieved September 12, 2012.
Marty J. Schmidt.(2012). “Return on Investment (ROI): Meaning and Use”. Retrieved September 12, 2012.

Benefits and Risks – Enterprise 2.0

There are more companies running their business with 2.0 tools, it is easily to establish the relationship with customers or publish the products efficiently via the internet in order to attract users to get familiar with the company, therefore it potential increased the reputation in public. However, opposite with the advantages of organizations using 2.0 tools, it exists few risks that might affect the organization. This week, the blog topic focuses on benefits and risks that influenced enterprise 2.0 in our life.

Firstly, let’s talk about the benefits of enterprise 2.0:


  • Productivity and efficiency: It is not only increased the effectiveness in team work, it also enhances team performances. A company team implements the 2.0 tools promotes the faster innovation and product development which smooth interact with users that beneficial to the organization.
  • Staff engagement: More engagements provide positive sentiments and also increase the opportunities in learning and communicating across the organization.
  • Knowledge: Easy to obtain the expertise and organizational capabilities such as tacit knowledge with people, process, documents and resources in the organization. And also enhance the relevant resources on searching.
  • Reputation: It innovative approaches with clients and organizations, and increase visibility in market place which promote though leadership content, building visibility for the firm. Additionally, assimilate the web technologies might be part of the progressive culture.

Here is a case that informs the benefits of enterprise 2.0:

IBMers post blog regularly, it contains everything form service-oriented architecture to sales to parenthood, and also they share thoughts, ideas, presentations, photos, videos in the blog. In 2006, the IBM mainframe blog hit the big time for posting a series of videos on YouTube that linked back to the blog. “The Art of the Sale” mockumentaries with “The Office” style, which lightheartedly poke fun at IBM and corporate sales in general. Besides, an estimated 200,000 employees are on LinkedIn, with another 50,000 former employees in alum networks on LinkedIn and Facebook. As a result, enterprise 2.0 enhances an organization reputation, no matter by videos, or blogs; it easily establishes the relationship with company and customers. Furthermore, users can gain the knowledge via 2.0 tools, and also leave a good impression between the organization and clients.




Secondly, let’s illustrate the risks of enterprise 2.0:


  • Security: Confidential and competitive information can be loss externally. And for the network security, the system might be attack by hackers with computer worms or virus intended.
  • Loss of control: Organization executives can no longer control the flow the information, and it might be caused by negative internal comments on any other web 2.0 platforms.
  • Reliability: The information could be unreliable or incorrectly used in an organization; for instance, unclear or misleading instructions.
  • Resources: Overuse of bandwidth social media such as pictures and video, therefore, it increases expenditure on resources.

Here is a case that informs the risks of enterprise 2.0:

AIIM research, it is interesting to note that two of the more frequently ballyhooed sticking points with Enterprise 2.0 particularly with blogs and wikis, “Potential Security Violations (Leaking)” and “Lack of Control” ranked 5th and 8th.

It can be illustrated that the new communication and collaboration platforms have taken off most quickly in high tech industries despite the huge premium tech companies place on secrecy and protection of intellectual property. This is partly due to the fact that these companies are full of techies, but it’s also because these firms operate in incredibly dynamic environments and so have particularly acute information sharing needs. It makes sense, and then they’d be the first to adopt new tools that let people keep up to date with the latest developments, and with each other; therefore, it lacks the concern on security issue in the organization. However, it is still a significant concern that organization should pay attention with adopting enterprise 2.0.



Hibbard, C. (2010). “How IBM Uses Social Media to Spur Employee Innovation”. Retrieved August 22, 2012.
Koponen, J. (2008) . “Enterprise 2.0 – Risks”. Retrieved August 22, 2012.

Enterprise 2.0 – adidas

Companies interested in Web 2.0 can involve in existing online platforms or investing in indoor Web 2.0 platforms for either internal or external use. According to McAfee, A (2010), he defined that Enterprise 2.0 as self-organising social software platforms that are used in-house or between companies and their partners or customers; therefore, the decisive innovative element is that this spontaneous networked communication between users through Web 2.0 applications causes new, unplanned structures to appear over time. This decentralised and interactive knowledge production is predicated on the participation of users and the production of content by the users which O’Reilly calls the underlying principle ―harnessing collective intelligence.


As a survey conducted by Forrester Research Inc. illustrates a good 40% of the companies approached are using up to three Web 2.0 applications either internally or externally. In addition, Web 2.0 platforms may be deployed within the company to improve processes, foster collaboration and generally encourage knowledge exchanges. For example, the use of YouTube or Facebook for marketing purposes would not fall under the heading Enterprise 2.0. However, the presentation of videos on file sharing platforms or a profile in Facebook represent new communication channels and new ways of addressing customers; as a result, an increasing number of companies are attempting to use these media to establish contact with customers and introduce them to their products, services or other activities.


Here is the example of adidas company establishes the contact with customers on social media:


Adidas Facebook Sneakers, an Internet concept design with enormous number of people that are using Facebook.




How successful has Web 2.0 been in companies?


A Web 2.0 tool is a further application made available to employees and customers. As a researched by McKinsey study, one sign of favourable internal Web 2.0 projects is partly that they maintain a strict focus on utility for the individual employee and therefore can be well integrated by the employees into existing processes.







Furthermore, the commitment of the company management or of the relevant managers to the use of Web 2.0 tools plays a key role in their success. In fact, the actual use of social media by employees is still limited. The most important factor for the lack of their use is that nearly 60% of the employees do not recognise the benefits of the tools offered for their daily work.




Finally, no matter the companies’ use of any Web 2.0 tools, it is officially the most common use for customers to get familiar with. Blogs, forums, or social websites are helpful as dialogue-style tools in order to generate ideas in the framework of innovation processes or to discuss user problems during the implementation of IT projects.



Ogilvy PR. “Cases-adidas”. Retrieved August 15, 2012.
Darell,R.(2011). “Social Networking Addicts: Facebook Adidas Sneakers”. Retrieved August 15, 2012.
Deutsche Bank Research Marketing (2010) . “Enterprise 2.0 How companies are tapping the benefits of Web 2.0”. Retrieved August 15, 2012.
Cherinka.R, Miller.R, Prezzama.J, and Smith,C.. “Reshaping the Enterprise with Web 2.0 Capabilities: Challenges with Main-Stream Adoption across the Department of Defense”. Retrieved August 15, 2012.