“Innovation in Assembly”

This week we will move on to another web 2.0 topic, which is “Innovation in Assembly”. I’m sure that not everyone familiar with this, so let me do a short introduction. The web 2.0 combines so many data in our era, personal, business, international companies …etc. all depends on the websites’ platforms; therefore, it has become a massive resources that increasing recombinant sources possibilities and also unintended uses of system and information on API which named as Application Programming Interface. API consists with many different data through the application, and it can collaborate with small business or even larger companies, such as Google, Yahoo!…etc. The most popular application and I’m going to talk about is Google AdSense.

Google AdSense is a program that displaying Google advertisement on websites and getting beneficial revenue from Google searching engine, therefore, it increases the capacity of Google’s websites and also database.

Some web servers do the significant effort for AdSense, as below:

  1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
  2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
  3. They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like “Click on my AdSense ads” to increase click rates. The phrases accepted are “Sponsored Links” and “Advertisements”. (Wikipedia, 2012)

Moreover, AdSense has divided into several different types, for instance, AdSense for Feeds, AdSense for search, AdSense for mobile content, AdSense for domains, and AdSense for video. Although it is a great application for people to advertise, there is another application called Google AdWords. Google AdWords can help you when you design an advertisement, which is for displaying on the correct relevant websites or Google searching engine results pages. However, Google AdSense aims to use Google AdWords advertisements get involve in personal websites such as blogging; and according to this, Google will clarify the ad types and based on the users clicks or impression to pay the money for the site network publishers on the published advertisement.


O’reilly. “What Is Web 2.0”. Retrieved March 28, 2012 from http://oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=4

Wikipedia. “API”. Retrieved March 28, 2012 from http://en.wikipedia.org/wiki/API

Zdnet.”Web 2.0 definition updated and Enterprise 2.0 emerges”. Retrieved March 28, 2012 from http://www.zdnet.com/blog/hinchcliffe/web-20-definition-updated-and-enterprise-20-emerges/71

Techtarget.”Google Adsense”. Retrieved March 28, 2012 from http://whatis.techtarget.com/definition/0,,sid9_gci1180205,00.html

Wikipedia. “AdSense”. Retrieved March 28, 2012 from http://en.wikipedia.org/wiki/AdSense

Wikipedia. “AdWords”. Retrieved March 28, 2012 from http://en.wikipedia.org/wiki/AdWords


“Data is the next Intel Inside”

Another week for Web 2.0 platform is “Data is the next Intel Inside”, which is a significant element on internet application. The application of this platform will be eBay this week which has contained a range of users’ details such as locations, identity, products, and calendar for special period; those information can be useful data throughout the internet application, perhaps, these data is turning to internal data that on internet system.

So, what is “data is the next Intel inside”? First, we have to understand the origin of this platform. In the early 1990’s, the “Intel Inside” marketing and campaign made Intel a household name to producing central processor units which we known as CPUs for computer, and also began manufacturing motherboards. This made no matter smaller companies or larger companies brand was outside of the computer.  Until Web 2.0 began to dawn, the development is that it does not have to execute with hardware. Therefore, the dominant, foundational technology became on the Web 2.0 world which is controlling data, for example, location, identity, calendars…etc. (Mark Oehlert, 2008)

Another statement by Tim O’reilly on Data is the Next “Intel Inside” is that “The race is on to own certain classes of core data: location, identity, calendaring of public events, product identifiers and namespaces. In many cases, where there is significant cost to create the data, there may be an opportunity for an Intel Inside style play, with a single source for the data. In others, the winner will be the company that first reaches critical mass via user aggregation.” (Tim O’ reilly, 2005)

eBay is an online auction websites for people to shopping instead of going real shop. It has organized items into listings for customers which is great for finding items, therefore, it produces huge amount of data; however, eBay does not own the products, it is an application on website that shows the information and the situation between buyers and sellers, and make purchase on the internet, and also leave comments. The other application operates slightly different is carsales.com; this application contains a lot of data of cars detail only, but do not make purchase throughout the internet. But both of them listing their items into their files data and classify into categories for users easily to recognize and make comments on the products.


Finally, most of Web 2.0 applications focus on specialized database driven content, which harnesses users to build context through the data humanization and getting better results through drawn conclusions of that “Data is the next Intel inside”.


Mark Oehlert. (2008, september 15). Change 2.0: How Does E-Learning 2.0 Affect Organizational Culture? Retrieved March 21, 2012, from Learning Solutions Magazine: http://www.learningsolutionsmag.com/articles/86/change-20-how-does-e-learning-20-affect-organizational-culture

O’reilly. “What Is Web 2.0”. Retrieved March 21, 2012.


Digilee.net. ”Data Is The Next Intel Inside: Participation Builds Success”. Retrieved March 21, 2012. http://www.digilee.net/?p=219


eBay. Retrieved March 21, 2012.http://www.ebay.com./


carsales.com. Retrieved March 21, 2012.http://www.carsales.com.au/

“Harnessing Collective Intelligence”

One of the most significant reason that Web 2.0 has been more popular and everyone keeping on it is Harnessing Collective Intelligence. So what is “Harnessing Collective Intelligence” pattern in Web 2.0?

ImageBasically, Harnessing Collective Intelligence is to collect people’s opinions and ideas to share on the web; no one is the director or the only ownership of the websites, so that people can interact together; that’s why the data has been more widely and it has evolving into global databases. What’s more, an element has been created throughout the web is called “Blog”. Blog is a place where bloggers can post ideas and leave comments, and more can be used for education environment or personal and even business area such as Google: PageRank, eBay, and now the most well-known Wikipedia.



Wikipedia is an online encyclopedia based on the unlikelyImage notion that an entry can be added by any web user, and edited by any other user. Therefore, anyone can provide any data and sharing with every person on the world, even though it might be incorrect; but somehow people share it!!! The foundation of Wikipedia is mutual trust and the nature of creative content.






ImageFinally, “Harnessing Collective Intelligence” is one of the main patterns in Web2.0 and it is all about user-contribution on the websites in order to domain in Web2.0 era.


My Digital Footprint. ” WEB 2.0 AND MOBILE WEB 2.0″.

Rogers, P. C., Liddle, S. W., Chan, P., Doxey, A., & Isom, B. (2007). Web 2.0 learning platform: Harnessing collective intelligence. Online Submission; Turkish Online Journal of Distance Education–TOJDE v8 n3 p16-33 Jul 2007, 8(3), 16-33. Retrieved from http://search.proquest.com/docview/62058665?accountid=13380

O’reilly. “What Is Web 2.0”.

What is Web 2.0?

The companies who provide network services is responsible for sending out the information through the web site, it is not only supply the demand for readers, they also should provide readers can respond their own content views to express, otherwise, it is only a completely one-way to express their opinions. Therefore, several people began to think about how to make the Internet world be more attractive, and also allow the public society accept it. Obviously, the concept of Web 2.0 has been proposed by those people’s idea or a company. In 2004, the originally concept of Web 2.0 has come from O’Reilly; basically, the purpose is to break the previous ecology, so that everyone has a platform to exchange ideas and opinions, it is not only belong to the company has the authority to comment something on the web sites.

The main concept of Web 2.0 is about interaction and sharing, all of the networks are available to interactive and sharing; therefore, no one invents the Web 2.0, and it is an evolution came from Web 1.0. Web 2.0 is a new internet term nowadays; it can makes people to understand the current World Wide Web condition, moreover, Web 2.0 is not a technical standard; it contains technical architectures and applications. The main characteristic of Web 2.0 is to encourage the use of information sharing, and make resources diversity. In addition, the most powerful company that intervenes in this era is Google. They invented a technical dot that can automatically check if other person’s website has been updating for any new contents recently, so that they can updating their search engine databases up to the newest. As a result, the main purpose of web 2.0 is to sharing any information through by the websites, and not tries to be self-fish when using networks.

The first of Web idea is Web 1.0, basically, Web 1.0 is not uploaded very often of static HTML web pages; the reason of “.com” became successful is that it relies on more dynamic Web which refers to Web1.5; furthermore, CMS (content management system) can change the contents of information database to the dynamic HTML pages.

Finally, web 2.0 is the most popular website for people to share different kind of information and also personal opinion, for instance, AJAX which standards for Asynchronous JavaScript and XML, RSS which is Really Simply Syndication, Mashup, LAMP which is Linux Apache MySQL PHP, P2P for Peer to Peer and the last is Flash. Those technical applications are useful and should be sharing to everyone who is using Internet.




Wikipedia (2011). ‘Web 2.0”. Retrieved May 14, 2011 from http://en.wikipedia.org/wiki/Web_2.0

O.Reilly.T (2005), “What Is Web 2.0”, Retrieved May 14, 2011 from http://oreilly.com/web2/archive/what-is-web-20.html


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