“Rich user experiences”

This is another week for web 2.0 pattern which is “Rich user experiences”. Web 2.0 application such as Google Talk, Google Gmail, Flicker and Facebook can present the user with an interaction experience and feature that is as rich as the experience with a desktop application. The most amazing aspects of Web 2.0 are the degree to which Web sites can now match the capabilities found in installed applications. This means that we can now deploy 2.0 applications with much less worry about the individual capabilities of the computers. Google Gmail is a web application that provided some interesting innovations in email, combining the strengths of the web with user interfaces that approach PC interfaces in usability. Meanwhile, other mail clients on the PC platform are nibbling away at the problem from the other end, adding IM and presence capabilities.

Gmail is a web email service, the service includes personal phone call with an existing Google account. Gmail uses viral marketing to expand new product, which to exploit pre-existing social networks to produce exponential increases in brand awareness through the internet. Gmail interface is very successful in the internet with large storage space and a powerful search tool.

In addition, Rich user experiences are typically a combination of GUI -style (Graphical User Interface) applications and multimedia content. The value of creating a web-based software that works and gives the user a similar experience to a computer-based software program is growing in the Web 2.0 paradigm. A key component that facilitates this type of experience is AJAX. AJAX is a collection of technologies used together to create a rich user experience.

AJAX is a culmination of many Web 2.0 values, combining common standards through XHTML, CSS, and XML and using JavaScript to bring it all together in a final form. These technologies are highly based upon the idea of semantic markup. Semantic markup is the standardization of web languages and uses to facilitate consistency across the web visually and functionally. With semantic markup languages, for instance, XHTML and CSS, the user gains a richer experience visually and productively.


Tstiles. “Rich User Experience”. Retrieved April 5, 2012 from


Samrantech. “AJAX: A rich user experience”. Retrieved April 5, 2012 from


Peej. “XMLHttpRequest, REST and the Rich User Experience”. Retrieved April 5, 2012 from http://www.peej.co.uk/articles/rich-user-experience.html


Prezi. “Rich User Experience”. Retrieved April 5, 2012 from


Wikipedia. “Gmail”. Retrieved April 5, 2012 from


12 thoughts on ““Rich user experiences”

  1. Good post! I find most of people use Gmail and Ajax to demonstrate the new pattern “Rich user experiences” ! In my opinion, the reason is that Gmail is the symbol of 2.0 tools and Ajax is an important element of RUEs. Your post doesn’t mention the interface features of Gmail and I consider the interface act of Gmail is one of most significant reasons why Gmail has rich user experiences.

  2. I’ve read a few posts now that place a lot of focus on the coding behind interfaces that could and can be considered to evoke a rich user experience. I think it’s great that it’s being noticed and credited for its abilities now, which weren’t available so and so years ago during the earlier web period.

    This coding now allows us to combine this desktop and online elements into one for a more seamless and enjoyable experience.

    I too have written a post on Rich User Experiences, but in concern with a marketing site by furniture and lifestyle giant, IKEA.


  3. I usually use Gmail to send mail, but i don’t know it has the function of personal phone call. I haven’t used it. Perhaps, I can try it someday. When I have free time, I need to research its all functions.

  4. I have a mobile phone which is linked to my google account as well. My albums, mail, docs saved on google can be sync onto my phone instantly. This is very convenient and I think the Apple ISO system has similar functions too.

  5. Things I really liked about this post: You pointed out the web application for both mobile devices and desktops as well as the technology behind your application. The AJAX technique is behind every web 2.0 application. Personally I do not use Gmail, do you know how it meets the search over structure principle?

  6. Hi, Tiffany, You got a very good research !!!

    Do you know cloud application ? I like it very much. It is not only web 2.0 application , but also web 3.0 application.
    Recommend you to know it.

  7. Great post. I like Gmail. It gives more secure for my emails because i already set up verification facilities.
    I also, sync my phone and mac to gmail accounts such as contacts, mails, calendar. The benefit was, If I lost the phone or restore it, I’m able to get all the details from gmail. That was brilliant feature from google.


  8. Wow, even though I have not used gmail before, I still heard a lot about it. Based on a great platform Google, it has a great amount of customers. As its main feature is sending and receiving emails, it can be used by PC and mobile. And also many kinds of other web application will ask an email address to confirm their request, Gmail is one of the most widely used tools.

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