Have you heard about “Micro-Blogging” in your life? It’s actually a blogging activity, but it allows users to do more activities like exchange several contents such as short sentences status, individual images, and video links etc. Micro-blogging platform Twitter indicates that people are increasing rapidly to use Twitter at anytime and anywhere, and conversational digital interactivity; therefore, micro-blogging for collaboration and communication have a very positive effect on how employees interact with another and develop their professional capabilities and relationships. A survey shows that a business implements micro-blogging can promote real-time networking and enhance idea change and productivity; it also can enhance the workplace environment by allowing employees to update between each other with providing mutual support or guidance.

Enterprise micro-blogging can lead to faster of problem solving when employees iterate much more quickly, information can be more easily and naturally exchanged; moreover, it helps significantly to cut down email clutter, since short updates can be blogged rather than emailed. As a result, micro-blogging can provide a variety of business benefits within an enterprise; it’s indispensible for business purposes, several examples have been provided for enterprise micro-blogging use cases:

  • Sharing status updates among work groups
  • Informing employees of urgent developments
  • Gathering input on a business problem
  • Getting quick answers to a customer question
  • Obtaining real-time feedback on product, service, and feature ideas
  • Providing live coverage of company meetings, executive presentation, and other events
  • Notifying co-workers of completed tasks
  • Training colleagues on the fly
  • Mentoring new employees
  • Creating weekly status reports
  • Managing projects (reporting status, highlighting achieved milestones, updating deadlines, etc.)
  • Locating internal experts

Then I will provide a micro-blogging case study, which is about Enterprise-NewsGator social site.

NewsGator provides social and collaborative computing software that utilizes enterprise 2.0 and government 2.0 technologies, its flagship product line, social sites, integrates with SharePoint. Furthermore, NewsGator social site adds micro-blogging to its already impressive networking features that integrate directly with Microsoft SharePoint 2010, it designs specifically for enterprise use and adopt the security protocols and user access rights of existing SharePoint implementation.

The features of micro-blogging in NewsGator social site:

  • Provide “Twitter-like” micro-blogging capabilities within SharePoint.
  • Use micro-blogging features to comment on other SharePoint activity such as document uploads, blog posts, or wiki contributions.
  • View a list of colleagues that are ‘following’ your micro-blogging activity.
  • Integrate with social network updates from Twitter, LinkedIn, Facebook, etc.
  • Upload photos and videos to your status update via mobile, desktop, or portal
  • Search across all micro-blogging activity including status, comments and events using keywords or hashtags.
  • View a global conversations page that provides an overall timeline for the status activity across the organization.
  • Employ hashtags to easily classify and discover status updates with a topic area.

Finally, micro-blogging implements many benefits for enterprise use, such as lower costs by avoiding investment in maintenance, increase employees use micro-blogging to integrating, reduce email volume, and increase the speed of problem-solving.

So, what else you can think about micro-blogging that benefits in enterprise? 🙂


newsgator.(2010). “The Benefits of Microblogging in the Enterprise”. Retrieved September 19, 2012.
Wikipedia.(2012). “Microblogging”. Retrieved September 19, 2012.
Gray,M.(2009). “5 Microblogging Sites That Aren’t Twitter”. Retrieved September 19, 2012.
Grounds,G.(2012). “Top 10 Microblogging Sites ”. Retrieved September 19, 2012.
Wikipedia.(2012). “NewsGator Technologies”. Retrieved September 19, 2012.


ROI with LAN and Broadband Planner in Motorola

This is week 7 now, and the topic for this week is “ROI”. So, what is ROI stands for? It stands for Return On Investment. Obviously, it analysis how a company used a financial metrics for evaluating the financial consequences of business investments, decision, or actions; moreover, it indicates the value that return from investment must cover all the enterprise’s targets. As a result, how can those successful enterprises calculate ROI value?

As we can see from the formula, ROI can simply be calculated. And the main element is “investment cost”; if the investment is much lower than gains, it makes profits and return good value; on the contrary, if the investment costs is higher than income, it decreases the ROI value and might damage to the company. Therefore, ROI is essential around the enterprise 2.0; it assists the company and identifies the good returns.

Here is a case study about the financial benefits of using LAN Planner and Broadband Planner in Motorola.

Both LAN Planner and Broadband Planner help system integrators and resellers propose, design and deliver indoor and outdoor wireless network solutions that afford maximum performance at minimum costs.

Business analysis of the benefits reveals the following highlights, based on a three-year study period:

  • By using LAN Planner for designing indoor wireless networks, a system integrator or reseller will gain a cumulative, projected three-year net benefit of $73,300, driven by reduced labour and troubleshooting costs, avoiding the purchase of unnecessary hardware and software, and increased revenue. The system integrator or reseller will see a three-year ROI of 482%, with a payback period of seven months.
  • By using Broadband Planner to design integrated outdoor wireless mesh and point-to-multipoint networks, a system integrator or reseller will gain a cumulative, projected three-year net benefit of $101,400, driven by bid preparation savings, reduced labour and troubleshooting costs, avoiding the purchase of unnecessary hardware, and increased revenue. The system integrator or reseller will see a three-year ROI of 412%, with a payback period of five months.

Transfer to diagram:

Even though LAP Planner designs for indoor wireless networks, Broadband designs for outdoor wireless mesh and point-to-multipoint networks; but why they have different value of ROI? And, because of the ROI value is higher than Broadband Planner. Would you suggest this company to adopt LAN Planner as outdoor networks? Leave that to you. 🙂


Motorola, Inc.(2010). “The Financial Benefits of Using LANPlanner and BroadbandPlanner”. Retrieved September 12, 2012.
Blanchard,O.(2012). “101 success stories: yes. 101 examples of ROI: no. Here’s why”. Retrieved September 12, 2012.
Marty J. Schmidt.(2012). “Return on Investment (ROI): Meaning and Use”. Retrieved September 12, 2012.