Benefits and Risks – Enterprise 2.0

There are more companies running their business with 2.0 tools, it is easily to establish the relationship with customers or publish the products efficiently via the internet in order to attract users to get familiar with the company, therefore it potential increased the reputation in public. However, opposite with the advantages of organizations using 2.0 tools, it exists few risks that might affect the organization. This week, the blog topic focuses on benefits and risks that influenced enterprise 2.0 in our life.

Firstly, let’s talk about the benefits of enterprise 2.0:


  • Productivity and efficiency: It is not only increased the effectiveness in team work, it also enhances team performances. A company team implements the 2.0 tools promotes the faster innovation and product development which smooth interact with users that beneficial to the organization.
  • Staff engagement: More engagements provide positive sentiments and also increase the opportunities in learning and communicating across the organization.
  • Knowledge: Easy to obtain the expertise and organizational capabilities such as tacit knowledge with people, process, documents and resources in the organization. And also enhance the relevant resources on searching.
  • Reputation: It innovative approaches with clients and organizations, and increase visibility in market place which promote though leadership content, building visibility for the firm. Additionally, assimilate the web technologies might be part of the progressive culture.

Here is a case that informs the benefits of enterprise 2.0:

IBMers post blog regularly, it contains everything form service-oriented architecture to sales to parenthood, and also they share thoughts, ideas, presentations, photos, videos in the blog. In 2006, the IBM mainframe blog hit the big time for posting a series of videos on YouTube that linked back to the blog. “The Art of the Sale” mockumentaries with “The Office” style, which lightheartedly poke fun at IBM and corporate sales in general. Besides, an estimated 200,000 employees are on LinkedIn, with another 50,000 former employees in alum networks on LinkedIn and Facebook. As a result, enterprise 2.0 enhances an organization reputation, no matter by videos, or blogs; it easily establishes the relationship with company and customers. Furthermore, users can gain the knowledge via 2.0 tools, and also leave a good impression between the organization and clients.




Secondly, let’s illustrate the risks of enterprise 2.0:


  • Security: Confidential and competitive information can be loss externally. And for the network security, the system might be attack by hackers with computer worms or virus intended.
  • Loss of control: Organization executives can no longer control the flow the information, and it might be caused by negative internal comments on any other web 2.0 platforms.
  • Reliability: The information could be unreliable or incorrectly used in an organization; for instance, unclear or misleading instructions.
  • Resources: Overuse of bandwidth social media such as pictures and video, therefore, it increases expenditure on resources.

Here is a case that informs the risks of enterprise 2.0:

AIIM research, it is interesting to note that two of the more frequently ballyhooed sticking points with Enterprise 2.0 particularly with blogs and wikis, “Potential Security Violations (Leaking)” and “Lack of Control” ranked 5th and 8th.

It can be illustrated that the new communication and collaboration platforms have taken off most quickly in high tech industries despite the huge premium tech companies place on secrecy and protection of intellectual property. This is partly due to the fact that these companies are full of techies, but it’s also because these firms operate in incredibly dynamic environments and so have particularly acute information sharing needs. It makes sense, and then they’d be the first to adopt new tools that let people keep up to date with the latest developments, and with each other; therefore, it lacks the concern on security issue in the organization. However, it is still a significant concern that organization should pay attention with adopting enterprise 2.0.



Hibbard, C. (2010). “How IBM Uses Social Media to Spur Employee Innovation”. Retrieved August 22, 2012.
Koponen, J. (2008) . “Enterprise 2.0 – Risks”. Retrieved August 22, 2012.